How to Reduce Your Website’s Bounce Rate

What exactly is the ‘bounce rate’ of a webpage? The term bounce rate is often confused with exit rate. The exit rate is the percentage of visitors who actively click away to a different website. Before exiting they might have visited several pages of your website. The bounce rate on the other hand, is the percentage of visitors who enter the website and leave it without viewing other pages. This means that their exit page is the same as their landing page.

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